Articles & Blogs

To the Editor - Important to Recognise

Letter to the Editor 
South Taranaki Star
30th October 2010

editor

I read with interest your article outlining the report from the NZIER on the potential for government to assist smaller ports to shut if they feel they are no longer viable [14 October].  Whilst I have not read the report itself, the article does not address the tourism activities of our ports. New Zealand is experiencing meteoric growth in its cruise tourism industry.  In fact, cruise tourism is the fastest growing sector of the broader tourism industry, increasing from approximately 17,000 cruise visitors ten years ago to an expected 138,200 visitors this season.

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Services

CSL is a multi-disciplinary, professional consultancy which draws upon the experience and expertise of Wendy London and her extended network of colleagues in New Zealand and overseas. CSL offers a wide range of services for the cruise industry, government agencies and cruise destination communities including:

 

  • Project management
  • Cruise industry destination development – ports, tourism agencies and providers
  • Research
  • Lobbying and representation
  • Cross-agency development strategies
  • Association and organisation services
  • Web-based solutions for marketing, promotion and development
  • Legal, compliance and risk management

 

CSL's director, Wendy London, is also a free-lance writer for cruise industry publications and a columnist for The South Taranaki Star (Hawera, New Zealand).

Mega Ships or Mega Hassle

Mega Ships

Christening of a mega-ship is an event characterised by sheer wonderment, lots of press coverage and potentially, thousands of bookings for each voyage.  Every one of the mega-ships, built or planned, will be larger in population than many small towns in New Zealand, and most certainly, some of the port cities they will visit.  Therein lies the problem.

Whilst the cruise line will be thrilled with the fact that it has filled each of its more than 5,000 berths and pleased that it is carrying a full crew complement of more than 2,000, how would a port town such as Lyttelton in New Zealand (pop: 3,400) or even the larger Freeport Maine (pop: 7,800) cope with such a large, mobile city arriving at its shores?

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To The Editor - Hobbit Film Execs

Last Updated on Saturday, 03 September 2011 09:07
Letter to the Editor
South Taranaki Star
December 2010

editor

An old adage tells us to spend money to make money.   This evening [11 December] TVNZ reported that $6,000 was spent on transport for the Warner Bros film studio executives during their recent visit to New Zealand.  TVNZ also reported that this sum was spent as part of the government’s efforts to keep The Hobbit in New Zealand.    Whilst this is undoubtedly true, I think that the reporting – and indeed some public sentiment – fails to recognise that far more was at stake than just a single movie project.   In fact, as soon as The Hobbit was secured, announcements for a raft of other projects immediately followed.

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